Pornhub Launches “Sexstainability” Campaign to Help Save the Environment

Adult Entertainment Platform Will Feature Special Channel with “Sexstainable Jerk Off Instruction (JOI)” Videos Staring Pornhub Models Educating and Inspiring Users to Start Acting More Sustainable. Every View Accumulated Under Newly Formed Channel Over the Course of the Next Month Will Donate Funds To 2030 or Bust to Support Their Work in Making Ending the Climate Crisis Simple, Actionable and Achievable.

Pornhub, the premier online destination for adult entertainment, today announced the launch of 'Sexstainability,' a campaign to help save the environment. Starting today and running through the next 30 days, Pornhub will feature an entirely new channel of 'Sexstainable' jerk off instruction (JOI) videos starring Pornhub models – including Pornhub Brand Ambassadors Asa Akira and Kira Noir - educating and inspiring users to start acting more 'sexstainably'. Every view accumulated under the newly formed channel over the course of the next month will donate funds to 2030 or Bust, an environmental initiative dedicated to informing and inspiring people to reduce their carbon footprints through easily accessible everyday actions.

Image Source: Delia Giandeini

“We’re excited to educate people in a meaningful way that will not interfere with their regularly scheduled programming on Pornhub. Combining two things people really enjoy – sex and sustainability – made the most sense in creating our ‘Sexstainable’ initiative,” said Kira Noir, Brand Ambassador, Pornhub. “After all, it’s 2021 (finally!). It’s important for all of us get down to business and come help save Mother Earth."
“We are thrilled to partner with Pornhub in getting the word out that not only is the climate crisis endable and that we have the power collectively to make that happen, but also that making that difference can be easy, sexy and fun. We all want humanity to have a happy ending!” said 2030 or Bust Executive Director Laughlin Artz.

Videos on Pornhub’s new 'Sexstainable JOI' channel will feature Pornhub Models including Asa Akira, Kira Noir, Sai Jaiden, Princess Haze, Xev Bellringer, Karina Kova, Little Puck, Honey Gold and HandsomeBen - giving explicit instructions to viewers on how to be more sustainable. Topics include how to mitigate food waste, save water and electricity, recycle responsibly and more. Pornhub’s 'Sexstainability' campaign is a collaborative initiative with ODD Company, a creative agency in Sweden.

This is the most recent campaign launched under Pornhub’s philanthropic division, Pornhub Cares. Projects housed under this endeavor are focused on furthering the charitable contributions of Pornhub as a whole. Recent sustainability-focused campaigns the company has launched include “Dirtiest Porn Ever,” which helped to clean the world’s dirtiest beaches and to raise awareness around the growing pollution problem and “A Ride With Pornhub,” which promoted green mobility in Italy by offering Italians free rides on electric scooters.